Chris Matthews is a Chief Client Director at Ipsos, where they lead insights and help clients understand consumer behavior to enhance their commercial objectives. They bring a wealth of experience from various roles, including a Senior Director at Ipsos MORI and Research Director at Ipsos UK. Chris began their career as a Client Manager at BPRI and has held positions at Hall & Partners and New Look, developing expertise in market research across diverse sectors. They earned an M.Sci in Geography from the University of Bristol, and their passion for sports is well-known, along with a lighthearted acknowledgment of their grammar skills.
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