Damian Long is a seasoned research professional with 20 years of experience, primarily in the automotive sector, focusing on Customer Experience, Quality, and Brand Health tracking. Currently serving as the Global Head of Vehicle Buyer Behaviour at Ipsos, Damian previously held the position of Director of Customer Experience at Ipsos UK, where they enhanced client CX programs and led a major automotive research study. Prior to that, Damian was a Divisional Director at GfK, overseeing global automotive studies, and began their career in retail management at Sainsbury's. Damian holds a BA Hons 2:1 in Accountancy & Management from Sheffield Hallam University.
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