Daniela Bertocchi

Daniela Bertocchi is an experienced communications professional currently serving as Senior Manager of Communications for Brazil at Netflix since December 2024 and as a member of the Ipsos Reputation Council since January 2024. Daniela has held significant roles, including Director of Communications and Public Relations at Afya, co-founder and leader of the PR agency Beet, and Chief Communications Officer at Alice. Notable past positions include Director of Communications & Public Relations at Nubank and Head of PR for Brazil at DiDi, where Daniela contributed to the launch of 99 as Brazil's first unicorn. Daniela's academic credentials include a PhD in Communications from USP, an Executive Education Online Certification from Columbia Business School, and a Master's degree in Online Journalism from Universidade do Minho.