Evelyn Tan is currently the Director and Group Leader for Brand Health Tracking and Customer Experience at Ipsos, a role they have held since 2019. Previously, they served in various positions at BASES, Nielsen from 2007 to 2009, and Millward Brown from 2012 to 2015. Evelyn holds a First Class Honour Degree in Bachelor of Management (Technology) from Universiti Teknologi Malaysia and is pursuing a Master of Arts in Marketing with Electronic Commerce from the University of Portsmouth. Their extensive background in market research and client consulting highlights a strong expertise in brand health tracking and customer experience.
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