Fernanda Wajchenberg

Fernanda Wajchenberg is an experienced Senior Director with a strong background in the market research industry. They have held various roles, including Analyst at Africa and Bayer, and Market Research Manager at Ipsos Marketing and GfK. Currently, they serve as Account Director at Ipsos Brasil, leveraging their expertise in Consumer Behavior, Customer Insight, and Innovation. Fernanda's educational background includes studies in Business Administration at Ibmec and a degree from ESPM Escola Superior de Propaganda e Marketing.