Fernando Yáñez

Fernando Yáñez is an accomplished professional specializing in marketing and communications strategies, currently serving as an Account Director for Brand Health Tracking at Ipsos. They have successfully led account management for distinguished brands, emphasizing business growth through consumer insights and advanced analytics. With prior experience at Banco Falabella as a Campaign Manager, Fernando has developed impactful commercial campaigns, enhancing sales and customer loyalty. Their educational background includes a Master in Marketing from Universidad de Los Andes and a Master in Digital Business from Esden Business School.