Freya Benson is a Research Director at Ipsos, focusing on market, brand, and shopper understanding. With significant experience in innovation and market research, Freya has led various global and local projects, producing impactful insights that drive consumer strategy. Starting as a Trainee Research Executive at Ipsos MORI, Freya developed a strong foundation in research methodologies and project management, eventually advancing to roles such as Associate Director. Freya holds a BA (Hons) in Business and Management from Leeds Metropolitan University and an MRS Professional Certificate in Market & Social Research.
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