Geraldine Bell

Geraldine Bell is currently a Research Director at Ipsos, where they lead qualitative research projects focused on lifestyle, brand, and consumer perceptions. With a degree in Sociology from The University of Manchester, Geraldine's passion for understanding social history and cultural contexts informs their work in the qualitative research field. Previously, they served as Associate Director at GfK, managing major projects and fostering innovative research methodologies from 2006 to 2018. Their extensive experience encompasses a variety of qualitative approaches, including focus groups and ethnographic studies, both in the UK and internationally.