Gideon Adey

Gideon Adey is an accomplished professional with extensive experience in the media consultancy and advertising sectors. Currently serving as CEO at GUROOH Ltd since January 2020, Gideon also acts as a Measurement Consultant for the World Out of Home Organization and holds dual positions as Client Service Director at Ipsos and UniLED. Previous roles include Audience Activation Director and Planning Development Director at Kinetic Worldwide, where valuable contributions to business development and audience activation strategies were made. With a strong foundation in account management and sales from earlier positions at Portland Outdoor Advertising, Clear Channel, and JCDecaux, Gideon demonstrates a consistent track record of leveraging data-driven approaches to enhance client services and grow businesses. Gideon's educational background includes a 2:1 BSc(Eng) in Textile Engineering from the University of Leeds and A levels in Maths, Physics, and Chemistry from Southfields Comprehensive School.