Heba Mamdouh

Heba Mamdouh is a seasoned professional in consumer and market insights, currently serving as a Research Director at Ipsos. With a career spanning over a decade, Heba has held significant roles at various leading firms, including Qualitative Lead at NielsenIQ and a Research Director at Kantar Millward Brown. Heba's expertise in qualitative research and insights management was further developed while heading the qualitative unit for Kantar Egypt. They began their educational journey with a Bachelor's degree in English Language and Literature from the Faculty of Arts, further enhancing their storytelling abilities in the field.