Herrick Liu

Herrick Liu is the Executive Director at Ipsos, Global Pitch Services – APac, bringing over 19 years of experience in market research operations and strategic planning. Previously, Herrick served as the ITU Director at Cimigo and the Senior Fieldwork Manager at Oracle Added Value. From 2010 to 2012, Herrick was the Operations Director at Ipsos, where they led a team of over 500 staff and successfully implemented productivity enhancements and ISO certification initiatives. Known for strong leadership and interpersonal communication skills, Herrick focuses on optimizing operations within top market research agencies.