Ida Viljoen is a seasoned Senior Data Scientist with over 25 years of experience, including 15 years in Market Research, and is currently the Data Science Director for Sub-Saharan Africa. Ida holds a Bachelor of Science degree in Statistics, Psychology, and Mathematics from UNISA. Throughout her career, Ida has worked with prestigious companies such as Nielsen and Ipsos, where Ida has managed teams, driven innovative research methodologies, and enhanced product quality. Her expertise in statistical analysis and data-driven decision-making positions her as a valuable asset in the FMCG market.
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