Jackson Yao

Jackson Yao is a seasoned market research professional currently serving as a Senior Market Research Manager at Ipsos since January 2019. Prior to this role, Jackson held the position of Overseas SNS and BD Manager at Besco Enterprise Development Co. Ltd, where responsibilities included planning and implementing marketing strategies to achieve overseas sales targets and establishing brand presence through digital channels. Jackson's earlier experience includes working as an Account Executive at Conversion Hub Marketing, where the focus was on developing comprehensive marketing proposals and managing client relationships, as well as a Marketing Executive role at Robust and Life Compact, which involved CRM analysis and sales promotion planning. Educational qualifications include a Master's degree in Technopreneurship and Innovation from Nanyang Technological University Singapore and a Bachelor's degree in Logistics, Materials, and Supply Chain Management from Guangdong University of Foreign Studies.