Jen Crawley

Jen Crawley is the Vice President of Brand Health Tracking at Ipsos, where they lead global brand health and campaign effectiveness studies. With a hands-on approach to market research, Jen has managed teams and developed story-driven deliverables that provide actionable insights across various industries, including healthcare and consumer goods. Prior experience includes roles as Senior Strategic Director at Kantar and Senior Research Manager at GfK Custom Research North America, where they honed their expertise in brand equity and concept testing. Jen earned a Bachelor of Science in Marketing Management from Syracuse University.