Jennifer Gottfried is a Director of User Research with over 10 years of experience in user research across various sectors, including technology, travel, hospitality, health, and finance. They previously held positions at companies such as Mosaic Global Experiences, Allstate, and United Airlines, where they specialized in developing strategic research designs and delivering actionable insights. Jennifer holds a degree in Media Studies and Communications from the University of Illinois at Urbana-Champaign. Passionate about understanding human behavior, they continuously advocate for users throughout the design and research process.
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