Jenny Thompson is the Vice President at Ipsos Canada’s Market Strategy & Understanding division, leading the FIVE syndicated consumption tracker. Since joining the Food & Beverage Group in 2013, they have played a crucial role in developing the study, which provides a daily overview of Canadian consumption patterns. Known for a collaborative approach, Jenny builds strong partnerships with major CPG companies, delivering impactful insights that contribute to strategic planning. They are a recognized expert in consumption trends and regularly author the Canada CHATS Trends Report while contributing to Canadian Grocer. Jenny previously held various roles within Ipsos and worked as a Relationship Manager at Design Lab. They earned a degree from the University of Guelph.
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