Jim Ford is currently the Global Commercial Director at Ipsos Audience Measurement, where they oversee the commercial deployment of Ipsos MediaCell's electronic audience measurement technologies. Previously, they worked at ITV as a Strategic Planner for Yorkshire-Tyne Tees TV and served as Head of Sales Research at Carlton TV. Their career also includes roles as a Media Consultant at Frontroom Media, where they introduced new TV analysis software, and as International Software Director at BMRB, developing sales strategies for TV analysis tools. Jim holds a BA in Economics from Essex University, completed in 1987.
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