Krystal B.

Krystal B. is an accomplished professional with a diverse background in market research and brand management. Currently serving as an Account Manager at Ipsos since January 2023, Krystal has experience in launching and maintaining research studies and creating technical specifications for study questionnaires. Prior to Ipsos, Krystal worked as an Insights Associate at Behaviorally where project management and independent report writing were key responsibilities, along with presenting to large audiences. Krystal’s previous roles include freelance brand expert for Charlotte Tilbury Beauty, focusing on retail sales strategies in California and New York, and a marketing intern at YSSO Jewellery, responsible for crafting marketing copy and organizing inventory data. Krystal holds a Bachelor of Arts in Psychology from New York University.