Lamberto Ferrara

Lamberto Ferrara is a Semiotic and Cultural Strategist at Ipsos, specializing in market research through the application of semiotics and cultural analysis alongside traditional qualitative methodologies. With over five years of experience, Lamberto has collaborated with prominent clients including The Economist, BBC, and Netflix, enhancing content and product strategies. Lamberto holds a MA in Media Cultures and Communication from Università degli Studi di Torino, where they graduated with honors, and has developed a robust background that includes roles such as Research Executive and Semiotician for various organizations. Currently, Lamberto is involved in various capacities within Ipsos, driving insight and innovation in the Media and Tech sectors.