Laurent Fregeac is a seasoned market research and insight professional with over 15 years of experience in brand and communication research across various sectors, including food, FMCG, and insurance. Having held roles at Ipsos, CoSpirit MediaTrack, and Heineken France, Laurent specializes in brand health tracking, communication testing, and client management, currently serving as a Client Service Director. Laurent promotes digital solutions and ESG initiatives, while also advocating for the use of AI in market insights. Laurent holds a Master of Science in Marketing and Brand Management and previously earned a Baccalauréat with honors.
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