Laurie Bae

Laurie Bae is a seasoned market research professional with extensive experience in various leadership roles. Currently serving as Senior Vice President at Ipsos since November 2025, Laurie previously held positions at C Space as Managing Director and Vice President for Technology and Financial Services, and as a Director in the same field. Prior consulting experience includes a role as Consumer Insights Consultant and a Vice President at Socratic Technologies, Inc., where Laurie managed client accounts. As the Owner and Principal of Elbi Marketing, Laurie specialized in holistic market research, collaborating with notable brands such as BMW and Porsche, overseeing comprehensive projects from design to presentation. Additionally, Laurie has a background in scientific roles at Human Genome Sciences and Genentech, further complemented by educational credentials from the University of California, Riverside, and California State University-San Bernardino.