Linda Major

Linda Major is an insights-driven planner with expertise in brand and social marketing, public education, storytelling, and experience design. They have contributed to iconic brands and award-winning programs focused on creating safer roads, vibrant cities, and climate action. Linda's extensive career includes leadership roles at Clemenger BBDO Wellington, where they directed behavior change programs, and they currently serve as Research Director at Ipsos. Their education includes a Bachelor of Commerce in Marketing from Victoria University of Wellington, completed in 1991. Linda's work reflects a passion for utilizing research and storytelling to inspire positive change in people's lives.