Lydia McKay

Lydia McKay is currently an Associate Project Director at Ipsos, specializing in Brand Health Tracking. They previously held positions as a Project Manager and Senior Project Manager at MetrixLab between 2021 and 2023. Prior to that, Lydia worked as a Research Executive and Research Assistant at Vanson Bourne from 2019 to 2020. Lydia earned a Master’s degree in Social Media and Social Research from the University of York in 2019, following a Bachelor of Arts in Sociology with Social Psychology from the same institution in 2018, where they graduated with distinction.