Magdalena Linka

Magdalena Linka is the Head of the Healthcare Team at Ipsos, where they lead initiatives focused on enhancing the effectiveness of pharmaceutical activities. With 15 years of experience in healthcare market research, they have previously held roles such as Business Development Manager at GfK and Sales Manager at several companies, including Cegedim and Health Data Management. Magdalena's educational background includes a Master’s in Economics with a specialization in Finance and Banking from Uniwersytet Ekonomiczny we Wrocławiu, as well as a Master’s in Clinical Psychology from Uniwersytet SWPS. Their combined expertise in psychology and economics informs their approach to market research in the pharmaceutical sector.