Mariana Martínez is a seasoned qualitative market researcher with experience spanning multiple renowned companies. They began their career at Nielsen as a client service representative and later transitioned to freelance work, where they conducted qualitative research for prominent clients such as Ferrero and Nestlé. Subsequently, Mariana joined Ipsos, where they advanced to the role of Head of IUU, overseeing both qualitative and quantitative projects. Mariana holds a degree in Marketing from Universidad Tecnológica de México and completed life coaching studies at Ingenia.
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