Martha Balandra

Martha Balandra is an accomplished professional with extensive experience in public relations, marketing, and research management. They began their career at Grupo Xcaret, where they developed media programs and oversaw concert marketing. Martha held various roles including Account Director at GfK and Ipsos, and Project Director at Ipsos, showcasing their expertise in client management and data analysis. They also worked at Universidad La Salle as a data analyst, contributing to pioneering research on tourism in Cancún. Martha is currently pursuing a degree in Business Administration with a focus on tourism at Tecnológico.