Mary Mathes is a senior market research and consumer insights leader with over 10 years of experience providing strategic guidance to Fortune 500 brands in various sectors, including CPG, QSR, healthcare, and personal care. Currently serving as the Director of Creative Excellence at Ipsos, Mathes previously held the role of Director of Data Insights at Alpha-Diver. Known for delivering impactful quantitative research and brand strategies, they manage projects with an annual client revenue exceeding $1.5 million. Mathes has contributed to thought leadership with 15 published articles and has made four national speaking engagements, while also mentoring junior analysts and leading cross-functional teams. They hold a Bachelor of Business Administration from the University of Notre Dame and a Master of Arts from Creighton University.
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