Naside Calli is a market research and consumer insight professional with over 8 years of experience, particularly in Brand Health Tracking. Currently serving as a Research Manager at Ipsos, Naside focuses on diverse sectors including FMCG and durable goods, leveraging quantitative methodologies and advanced analytics to deliver actionable insights. Naside's previous roles include Research Executive at GfK and Project Executive at Ipsos, where they coordinated comprehensive research projects, synthesized consumer insights, and collaborated with business partners to develop effective strategies. Naside holds an MBA from Bahcesehir University and a certification in Digital Marketing from UCLA Extension.
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