Natalie Edwards serves as the Head of Global Offline Operations at Ipsos, where they have been implementing strategic direction globally and managing fieldwork surveys across 147 markets since 2025. Previously, Natalie held positions such as Head of Field at Ipsos MORI from 2007 to 2018 and Head of Project Management at Kantar Operations from 1999 to 2007. They began their career as an Operations Exec at BMRB between 1999 and 2007. Natalie earned a BSc in Psychology from the University of Nottingham and is a full member of The Market Research Society.
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