Oliver Hupp is the Head of Brand Tracking at Ipsos Germany since February 2019, where responsibilities include growing the Brand and Comms Tracking business and supporting major clients alongside a dedicated team. Prior to Ipsos, Hupp served as Global Director of Brand Strategy & Tracking at GfK SE from January 2014 to February 2019, managing a global research portfolio and implementing sustainable brand growth strategies. Additional roles at GfK included Head of Consumer Goods & Retail Industry in Germany and Division Manager for Brand & Comms, demonstrating expertise in P&L management, client relationship building, and strategic consultancy. Hupp holds a Ph.D. in Economics from several esteemed universities, including the University of Bielefeld and the University of Paderborn.
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