Raed Harb

Raed Harb is a seasoned professional in research and product development, currently serving as a Research Director for Audience Measurement at Ipsos since February 2020, where responsibilities include managing project lifecycles and optimizing research processes. Prior to this role, Raed held the position of New Product Development Manager at JTI (Japan Tobacco International) from June 2018 to January 2020, leading product development functions and coordinating with multiple stakeholders for successful product launches. Raed's earlier experience at Ipsos as a Senior Account Manager involved audience measurement strategy and research process improvements, while initial roles included a Credit & Relationship Officer at BLOM Bank. Raed holds a Master's Degree in Financial Asset Management and a Bachelor's Degree in Business Administration and Management from Saint Joseph University of Beirut.