Read Taylor

Read Taylor is an experienced professional in market research and analytics, currently serving as the Senior Vice President and Head of the China Global Modelling Unit at Ipsos since January 2012. Taylor also holds a position as a member of the North American Innovation Modelling team, after being the Vice President and Head of the Asia-Pacific Global Modelling Unit. Prior to this, Taylor spent eight years at Ipsos-Vantis as Vice President of Marketing Science, where responsibilities included maintaining forecasting models and running complex analyses. Earlier career experiences include a role as a Senior Research Analyst at BASES. Read Taylor holds a Master’s degree in East Asian Studies from Stanford University and a Bachelor’s degree in East Asian Studies from Oberlin College.