Riley Aparicio

Riley Aparicio is a Creative Research Director and brand storyteller who specializes in helping top brands understand consumer audiences and achieve strategic growth through research. They previously served as a Graduate Student Assistant at Culverhouse College of Business and held multiple leadership roles within the University of Alabama Graduate Student Association. After gaining experience as a Program Fellow at HubSpot and an Associate Consultant at Call Box, Riley progressed to significant positions at Kantar and is currently the Director of Creative Excellence at Ipsos. They are pursuing a Bachelor of Science in Business Administration with a concentration in Marketing at Elon University.