Rita Lin

Rita Lin is a Senior Manager at Ipsos, specializing in Advanced Analytics solutions, including Marketing Mix Modeling (MMM) for international companies in the APAC region since July 2023. Prior to this role, Rita served as Associate Director of Data Advisory at Mindshare, where responsibilities included managing MMM projects, championing media planning tools, and leading eCommerce and OTV competitive share of voice projects. Rita’s earlier experience includes a Manager position at Nielsen, providing advanced analytical consulting, and a Senior Consulting Manager role at Jpigroup Inc., focusing on China market entry strategies for international firms. Rita also held roles at Shanghai Shrine Telecom, Tesco, and The Nielsen Company, delivering insights and strategic recommendations across various industry sectors. Rita holds a Master of Science in Data Science from the University of Pittsburgh and an MBA from the University of Paris I: Panthéon-Sorbonne, along with extensive academic credentials in marketing and international business.