Roger Baker

Roger Baker is an experienced director currently leading global qualitative projects at Ipsos since February 2019, focusing on consultancy across various sectors including brand strategy and innovation for major Swiss-based companies. With a background in strategy consulting for The Behavioural Architects in China/APAC and a significant role in establishing the APAC office for Elizabeth Norman International, Roger has a strong foundation in market strategy and analysis. Previous positions include Research Director at Hall & Partners, Qualitative Director at Scott Porter Research and Marketing, and roles at Headlight Vision and Michael Herbert Associates, demonstrating a consistent track record in qualitative research and client management. Roger holds an MA Diploma in Political Economy from SOAS University of London and a BA Hons in Politics & International Relations from the University of Kent.