Rola Ahmed is an experienced research professional with a strong background in channel performance and consumer insights. Currently serving as the Research Director and Head of Channel Performance at Ipsos since June 2023, Rola has previously held various roles at NielsenIQ, including Senior Research Manager, CI Research Manager, and Senior Research Executive from December 2016 to May 2023. Rola also worked at FeedBack Market Research (MENA) from October 2012 to November 2016, where the focus was on consumer insights and business development. Early career experience includes positions at Synovate as a Data Processing Programmer from December 2007 to October 2010. Rola holds a Bachelor's degree in Statistics and Economics from the Faculty of Economics and Political Sciences at Cairo University, earned between 2003 and 2007.
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