Roxana liu

Roxana Liu has extensive experience in market research and brand management, beginning as a Senior Executive at a consumer insight research company from July 2006 to May 2008, where responsibilities included project management and data analysis, focusing on the FMCG industry. Roxana continued to build expertise at Ipsos ASI from May 2008 to August 2010, engaging in brand health tracking and advertisement evaluation. From August 2010 to August 2014, Roxana served as a Senior Manager at The Nielsen Company, managing the FMCG & OTC/Health sub-team and maintaining relationships with major multinational companies. Following a consultancy role at 艾美仕 in late 2014, Roxana became a Senior Research Manager at Ipsos Connect from January 2015 to 2018. Currently, Roxana holds the position of Research Director at 益普索, demonstrating a strong commitment to advancing research methodologies. Roxana Liu earned a Bachelor’s degree in Statistics from Qingdao Technology University between 2002 and 2006.