Ruth Ruigu

Ruth Ruigu is a seasoned Market Researcher and Gender Equality Advocate with over eight years of experience in the field. Currently serving as the Qualitative Service Line Director for Ipsos Understanding Unlimited (IUU), Ruth specializes in providing clients with valuable qualitative insights to enhance decision-making. Previously, Ruth held significant roles as Research Director and Senior Research Manager at Consumer Insight, where they guided teams in research projects across multiple countries. Ruth holds dual Bachelor of Arts degrees in Economics, both from Maseno University.