Samantha Banting

Samantha Banting is an experienced professional in brand health tracking, currently serving as Executive Vice President and Service Line Leader at Ipsos. Previously, they held various roles including Senior Manager of Marketing Research at Aeroplan and Manager of Market Research at Air Canada. Their background includes positions as Vice President and Senior Account Manager, contributing to significant growth in marketing research. Samantha has also worked as an Associate Consultant at Harris/Decima Inc and an Associate Manager at Nielsen Consumer Insights. They are currently pursuing a Postgraduate degree in Strategic Relationship Marketing at George Brown College and a BA in Sociology from The University of Western Ontario.