Sheena Lin

Sheena Lin is a seasoned professional with extensive experience in market research and digital marketing, currently serving as a Director at Ipsos since February 2018. In this role, Sheena informs commercial strategies for pharmaceutical and medical device companies through demand market research and forecasting, facilitating key decision-making processes for new product launches. Previous positions at Ipsos include Senior Research Manager and Research Manager, where Sheena managed comprehensive market research projects and mentored junior team members. Prior to Ipsos, Sheena worked at engageSimply as a Marketing & Research Associate, focusing on programmatic campaign data analysis and strategic marketing initiatives. Educational qualifications include a Master of Science in Quantitative Methods and Modeling, and a Master of Science in Marketing from Baruch College, along with a Bachelor of Arts in Taxation from National Chengchi University.