Shelly Jain is a consumer insights and strategy professional with a focus on innovative marketing research. They previously worked at GfK, where they handled qualitative research across various industries, utilizing methodologies such as U&A studies and conceptual testing. Shelly has also held positions at Ipsos and served as a Scientist in R&D at PepsiCo. They have an MBA in Marketing from the Institute of Management Development and Research in Pune, complementing their solid foundation in marketing and consumer understanding.
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