Simone Wilson

Simone Wilson, CCXP, FCXP-III, MBA CX, serves as Vice President of Customer Experience and VP of Market Strategy and Understanding at Ipsos since June 2017, where responsibilities include developing client relationships and managing research projects focused on CX Measurement, ROXCI, service design, and journey mapping. Prior experience includes Senior Manager of Research and Insights at HSBC, managing voice of customer programs, and various leadership roles at Ipsos, Synovate Brasil, and ACNielsen Brazil, where extensive research in multiple sectors was conducted. Educational qualifications include a Postgraduate Diploma in Innovation and Design Thinking from Emeritus and several certificates in customer experience and related fields from prestigious institutions such as Cornell University and Arizona State University.