Sofia Durán Torres is a trilingual market research expert specializing in consumer insights and neuromarketing. Sofia graduated with a degree in Psychology and holds a Master's in Neuromarketing from the Universitat Politècnica de València. They have over three years of experience in market research and consultancy, contributing to projects across various industries, including consumer goods, retail, tech, pharmaceuticals, and health. Currently a Senior Market Researcher at Ipsos, Sofia focuses on Brand Health Tracking, analyzing data to provide strategic recommendations that drive marketing decisions.
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