Sofia Santos is an accomplished data science professional with extensive experience across various industries. Currently serving as a Senior Data Scientist at Ipsos since July 2021, Sofia is integral to a data science team focused on innovative methodologies and advanced data engineering solutions. Prior to this role, Sofia worked as a Loyalty Analyst at Harrods, developing data-driven strategies to enhance customer engagement. At Worldpanel by Kantar, Sofia held multiple positions, culminating as a Solutions Analyst, where responsibilities included devising statistical methodologies for diverse client challenges and enhancing consumer insights in the FMCG sector. Earlier experience includes a role as a Retail Sales Assistant at Primark and an internship as a Scientific Researcher at ISCTE. Educational qualifications include a Post-Graduation in Data Science for Marketing from NOVA IMS and a Master's degree in Statistics and Information Management, specializing in Risk Analysis and Management.
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