Susan Purcell

Susan Purcell has extensive experience in the marketing and research sectors, currently serving as a Senior Director at Ipsos since June 2006, focusing on innovation and market strategy. Prior to Ipsos, Susan held key positions at The Coca-Cola Company as Client Group Director and Research Director, as well as working as a Senior Strategic Planner at Graduate Promotions. Susan's earlier career includes significant roles such as Head of Innovation at Interbrew and various leadership positions at Whitbread Beer Co, where responsibilities included research and strategic planning. Susan's foundational experience in marketing began at Pizza Hut and Hilton Advertising. Susan earned a degree from Heriot-Watt University between 1980 and 1984.