Tahir Awan is a seasoned professional in the market research industry, specializing in quantitative research. They held the position of Head of Brand Health Tracking at Ipsos from 2012 to 2014 and have amassed experience across various sectors including FMCG, retail, banking, and telecom. Their expertise encompasses brand tracking, customer experience, product testing, and segmentation. Tahir completed an M.Phil in Business from the University of the Punjab and has held several roles in research management since their initial internship at Kashmir Feeds Ltd.
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