Toni Seijo

Toni Seijo is the Creative Excellence & Audience Measurement Service Lines Leader at Ipsos Spain, where they focus on optimizing marketing initiatives for brands through deep consumer insights. With extensive experience in agencies and brand management roles, Toni has collaborated with major clients like Google and Danone, leading teams in advertising and brand equity research. Their academic contributions include teaching positions and research roles at various prestigious institutions, emphasizing cutting-edge theories in behavioral and data science. Toni’s expertise spans brand equity, customer experience measurement, and analytics, driven by a passion for advancing brand measurement accuracy.