Tony Smith is an experienced professional in the field of customer experience and financial services research, currently serving as the Global Head of Territories Activation and Customer Experience at Ipsos since January 2012. In this role, Tony supports local markets in deploying best practices and strategic business planning within various sectors, including financial services, automotive, technology, telecommunications, and retail. Prior to this, Tony led the Global Financial Services Research Center of Excellence at Ipsos, focusing on consumer and business needs amid changing market dynamics. Tony's extensive background includes significant positions at Synovate, TNS, and gfk, alongside an academic foundation in Managerial and Administrative Studies from Aston University.
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