Vicky Plevriti

Vicky Plevriti is an Associate Director (Qualitative) at Ipsos, where they focus on qualitative research methodologies. Previously, Vicky held roles as a Research Manager and Researcher at Ipsos and Acacia Avenue, respectively, gaining expertise in behavioral economics and strategic consultancy. Vicky's earlier experience includes positions at McCann Worldgroup and Verve, where they contributed to notable projects for major clients such as Coca Cola and John Lewis. Vicky earned a Master's Degree in Global Media and Communication from the University of Warwick and holds Bachelor’s Degrees in Communication and Media Studies and English Language and Literature.