Vincent Lemieux, M.Sc., is a Senior Market Research Manager at Ipsos, where they oversee strategic advisory projects for major clients in various sectors, ensuring that deliverables align with industry best practices. Prior to this, Vincent served as a Consumer Insights Project Manager at La Presse, conducting research to support advertising and liaising between multiple departments. They have also worked as a Digital Marketing Freelancer, managing projects and implementing online tracking tools for a diverse client base. In academia, Vincent contributed to market research while pursuing a Master's degree in Management Sciences, focusing on AI-chatbot adoption in the financial sector.
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